ANALISIS PERSEPSI PENGUNJUNG OBJECT WISATA TWA LEMBAH HARAU, KABUPATEN LIMAPULUH KOTA PROVINSI SIMATERA BARAT
DOI:
https://doi.org/10.64617/kreyat.v4i2.1-12Keywords:
Tourism facilities, Visitor perceptions , Harau Valley Nature Tourism Park, Fasilitas wisata, Persepsi pengunjung, TWA Lembah HarauAbstract
This study aims to analyze visitors' perceptions of tourism facilities at the Harau Valley Tourist
Attraction. The study employed a quantitative descriptive approach. The research population consisted of all visitors to the Harau Valley Tourist Attraction, totaling 160,242 individuals. The sample was determined using an incidental sampling technique, resulting in 100 respondents. Data were collected through a questionnaire based on a Likert scale, which had been tested for validity and reliability. The data were analyzed descriptively by calculating the mean score to determine the category of visitors' perceptions. The results indicate that, overall, visitors' perceptions of the tourism facilities at the Harau Valley Tourist Attraction fall into the fairly good category, with a mean score of 172.01, which lies within the score range of 157.1–185.9. Based on each indicator, visitors' perceptions of the physical appearance of the tourism facilities are categorized as poor, with a mean score of 49.46 within the score range of 42.7–53.9. Visitors' perceptions of the functionality of the tourism facilities are categorized as fairly good, with a mean score of 34.04 within the score range of 31.4–37.6. Similarly, perceptions of the location of the tourism facilities are categorized as fairly good, with a mean score of 46.65 within the score range of 39.4–47.6, while perceptions of the quality of the tourism facilities are also categorized as fairly good, with a mean score of 42.86 within the score range of 39.8–48.2.
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