Susanti, Wahyuli, Saiful Amri, Samsul Ikhbar. THE EFFECT OF ADVERTISING AND WORD OF MOUTH ON ONLINE PURCHASING BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS, UNIVERSITAS SERAMBI MEKKAH. Jurnal Kreasi Rakyat. 2023;1(1):36-62. doi:10.64617/kreyat.v1i1.36-62